Sunday, July 12, 2020

IB Extended Essay Topics

<h1>IB Extended Essay Topics</h1><p>There are various kinds of IBO Extended Essay Topics and they are utilized to test the information on an individual. The papers test whether an individual knows something, however they don't concentrate on one subject. This permits understudies to have the option to take a similar course on different occasions without agonizing over retaining anything.</p><p></p><p>English is one of the most usually utilized subjects for IBO Extended Essay Topics. A great many people who take these courses take in their composition from the English office. It won't assist with learning this subject in light of the fact that an understudy is taking IBO English Essay Topics.</p><p></p><p>The purpose behind the fame of English is that it is simpler to compose a paper that must merit an imprint in a test, contrasted with another subject. You may likewise find that the composition of the article is increa singly troublesome on the off chance that you have no past involvement with composing an essay.</p><p></p><p>There are numerous approaches to gain proficiency with the essentials of composing an exposition, yet there are three different ways that are generally used to compose an English paper. These techniques are known as the dynamic, latent and review types of composing. Each of these has an alternate character and an alternate importance to every subject that they are utilized in.</p><p></p><p>The dynamic type of composing for an IBO Extended Essay Topics is the dynamic composing style. The dynamic composing style is regularly viewed as more troublesome than the aloof style. For instance, the dynamic composing style will portray an occasion first, for example, a war, and afterward depict what happened a while later. The aloof style will depict what the activity is, as in 'the war was won' and afterward portray the following action.& lt;/p><p></p><p>When picking the style that you will use to compose your paper, ensure that you don't see it as excessively like that of an English exposition. On the off chance that you are composing a story, you should peruse the story to get the mind-set and tone that you are attempting to make. When composing an exposition, you should attempt to ensure that the paper is like a novel, article or short story.</p><p></p><p>The IB Extended Essay Topics are intended to be an approach to guarantee that you can finish the tests and that you will likewise have a superior possibility of accomplishing a degree. Knowing about what the subjects are and how to expound on them will make a major difference.</p>

Take A Look At The Writing You Can Do

<h1>Take A Look At The Writing You Can Do</h1><p>There are some energizing on the web courses that you can take to compose custom Air Force One. You might be searching for a course that permits you to figure out how to make your own emblem, or you might be searching for one that gives the devices and preparing you have to make your own symbol. Regardless of what your prerequisites are, there is a course out there that will give you the preparation and apparatuses you have to turn into an able and fruitful Air Force officer.</p><p></p><p>Writing an emblem is something many experienced pilots have done. The essential symbol comprises of the pilot's name, the group number, his date of birth, the flight number and the date he was appointed as an Air Force pilot. At the point when the pilot's flight number is called, the Air Force One emblem is raised to make it simple for his associates to see that he is without a doubt one of them.</p>< p></p><p>Sometimes the badge is painted in various hues to speak to the group he has a place with. This symbol doesn't change in appearance, yet it shows who his group is. More often than not the pilots are distinguished by a shading, yet for certain groups, the symbol is painted in a similar shade of blue utilized for the emblem for the order pilot and bad habit versa.</p><p></p><p>Writing these badges involves preparing and practice. However much as could reasonably be expected, the pilots need their unit badge to be uniform, yet they can't generally get what they need. Various groups have diverse uniform styles, and even a few units don't have regalia. Diverse uniform styles make it significantly increasingly hard to accomplish consistency, and thus, the pilots wind up trading off and settle for something not exactly perfect.</p><p></p><p>By taking a course that shows you how to make your own badge, you can discover t he opportunity to pick the look and style you need. There are a wide range of sorts of symbols, all with various looks. The style of your symbol doesn't need to be equivalent to your order emblem, yet it ought to be similar.</p><p></p><p>Custom Air Force One composing additionally incorporates one of the most significant pieces of the badge - the shading. While making a badge, the pilots like to utilize a similar shading as their flight authority, since it permits them to utilize a similar symbol without being confused with another person. You can include or take away hues from the essential structure, yet you can't include or take away any hues. You should be cautious while choosing your symbol shading on the grounds that despite the fact that it is a similar shading as your commander's, it doesn't imply that it will consistently be a similar shading as his.</p><p></p><p>When you are structuring your emblem, remember that you are indi cating your boss that you comprehend his needs and that you regard his power. He may not be OK with a specific shading, and you should regard that. That implies that you should ensure that you are utilizing just the hues that you feel will support your boss. You can generally change to another shading later on in the event that you discover you don't care for it however don't change your essential shading until your boss gives you permission.</p><p></p><p>In end, when you are composing custom Air Force One composition, you have two alternatives: it is possible that you can utilize the fundamental symbol style or you can pick one of the numerous styles accessible that better speaks to your unit. A considerable lot of the assortments accessible to permit you to utilize pretty much any shading you like, and most permit you to be as inventive as you wish. In the event that you enroll in a class to study composing your own badge, you will have the option to make y our symbol as one of a kind as possible.</p>

Friday, July 3, 2020

The Most Neglected Fact Regarding What Are Anecdotes in Terms of Essay Writing Revealed

<h1> The Most Neglected Fact Regarding What Are Anecdotes in Terms of Essay Writing Revealed </h1> <p>Make certain your story is significant and really adds to the subject of your paper. Simply make sure to clarify to the peruser that is which. Be elucidating and you'll bring the peruser into the experience and assist it with getting progressively reasonable. It will be less complex for the perusers to appreciate the point as well. </p> <p>The primary utilization of your decision should be to leave the peruser with a suffering impression. Eventually, you characterize what the term isn't, which can help further explain the importance to the peruser. You don't have to make reference to each detail that creates the contention viable. Record what it is which you are keen on persuading the man to be convinced of (generally known as the theme). </p> <p>All the proposals and conversations they create don't hold any water and are not easy to fathom. A couple of the sheets are split, making them hard to explore. </p> <h2>The Little-Known Secrets to What Are Anecdotes in Terms of Essay Writing </h2> <p>Specialized terms and presumptions enter our jargon productively, in this manner it's anything but difficult to overlook that others may not be familiar by it. Presently, the innovation is outrageously incredible. </p> <p>There are numerous approaches to characterize a term. Characterize by exactly what the term doesn't mean. You should comprehend the term before you're ready to characterize it for other people. You should comprehend the term for you to be easy to characterize it for other people. </p> <p>5-10 lines are the absolute best length of the human body passage. On the off chance that you need to utilize colossal words, ensure they're a part of your story and not a segment of your portrayal. On occasion it very well may be found at the finish of the subsequent one. Clarify the articulation quickly in your words. </p> <h2>The Good, the Bad and What Are Anecdotes in Terms of Essay Writing </h2> <p>While there are various things you can't change in your life, the things you can't change don't make a difference. You should had your private mastery in the issue you will characterize. There's no chance to hazard! At that point record the entirety of the key pieces of proof you'll need to present your defense. </p> <p>A definition exposition is much similarly as with some other report aside from that it expects understudies to execute a specific errand using a particular report design. Along these lines, utilizing a tale when composing a school affirmation exposition is unquestionably a generally excellent thought. Before beginning composition, be sure to likewise dedicate some time conceptualizing! Utilizing a blend of the specialized and the philosophical urges understudies to consider many ideas and terms in a significant number ways.</p> <p>There are a couple of bosses of this out there that you should contemplate in the event that you might want to up your influential exposition game. On the off chance that you are scanning for definition article models here's an extraordinary one beneath. This will characterize your composing style and is among the most critical proposals on composing a wonderful interp retive article. </p> <p>When you make a SAT exposition, you simply have 50 minutes to peruse, examine, and create a paper, which means you are needing a blueprint going in. Remember that it regularly takes various drafts to consummate a top notch paper. In this manner, you're destined to have a more regrettable evaluation. </p> <p>No have any kind of effect how a stunning arrangement you relish your investigation program, and no have any effect how energetic you're about your issue, you'll find in every case any one specific spot that will compel you to moan. Tip Use the intricate character of circumstances and logical results to your advantage. </p> <p>A part of the natural life is kicking the bucket because of the oil slick. A sharp handle of the point is basic keep away from themes that you haven't encountered, in actuality, and issues you didn't tackle. At the point when numerous people may not see, feel or hear confidence it is so essential in a person's life. Along these lines, see because of alert while recruiting an online organization. </p> <p>Anecdotes are frequently as simple as a relative joke. A story is a huge answer for a snare. It is a short story used to make a bigger point. To compose an incredible story, investigate these tips from essayists house.</p> <p>Just pick the most significant bits and offer some general setting all together for your perusers can understand what you're talking about. This tale won't just portray your experience however likewise offer explicit models all together for your perusers can identify with your story. The following are a few normal sorts of tales. On the 1 hand, exceptional stories are brilliant in light of the fact that they are very charming and locks in. </p>

Sunday, June 28, 2020

Types of Term Papers

<h1>Types of Term Papers</h1><p>When composing papers for a term, huge numbers of the understudies are wrongly using what are called research projects. While they are helpful for getting ready for tests, research projects are extremely difficult to accomplish. By understanding the three kinds of research papers and helping understudies to accomplish their best grades, a greater amount of them would have the option to get passing marks without needing the assistance of experts.</p><p></p><p>To start with, understudies must choose whether they need to submit research projects that need amendment. This will help in holding their insight on the topic. Be that as it may, since, updates are required, papers should be chipped away at in the absolute in front of the rest of the competition. Also, for understudies to make this stride, recollect that they are expecting help from specialists who can assess the paper before they need to offer it to the e ducator for the last exams.</p><p></p><p>The second kind of research projects are those that the understudies would prefer not to overhaul. Understudies can generally change the focuses which they feel need explanation or rectification. The research papers don't need to be organized along these lines and interestingly, in the event that an understudy would not like to update, at that point the research paper won't be helpful.</p><p></p><p>Third kind of research papers are those papers that require significant correction. These are typically things that are expected for a perusing toward the finish of the semester or they might be expected for an evaluation update. The entire motivation behind these papers is to get the understudies' evaluation back up to the norm. The paper would not be valuable by any means. What's more, this is the most ideal path for an understudy to stay away from the utilization of research projects altogether.< ;/p><p></p><p>Whatever sort of research projects, educators don't need to be excessively worried about reviewing them since this isn't the one-time kind of paper. The principle concern is for them to ensure that the understudies comprehend the material. In any case, they can generally help understudies in understanding the subject, when they comprehend what the understudies are anticipating from the term papers.</p><p></p><p>There is no uncertainty that the understudies are qualified for the utilization of research projects. However, utilizing papers that are intended to assist them with helping them to show signs of improvement evaluation can now and again be very hard. Since, papers can help in sparing a great deal of time and exertion. Numerous understudies would prefer not to invest their energy in doing these papers. Additionally, papers might be the main thing that could assist them with accomplishing their grade.</p><p> </p><p>This implies that it is an instance of papers not being the main thing an understudy needs to continue having constantly. Obviously, the main activity is to ensure that the understudies won't abuse the paper to hurt their evaluation. Despite the fact that this might be hard, this can likewise be made simpler if the papers are introduced to the educator for them to investigate before giving the papers to the students.</p>

Thursday, June 18, 2020

Outrageous Colorado College 2019-20 Application Essay Tips

<h1>Outrageous Colorado College 2019-20 Application Essay Tips </h1> <h2>What Is So Fascinating About Colorado College 2019-20 Application Essay? </h2> <p>No matter how you are going to end up presenting your exposition, you should draft it into a word processor. You could utilize a prolonged similarity, where each passage is a bit of the relationship. Characterize the articulation bond paper. </p> <p>Most schools likewise license you to send in a paper program, which hypothetically offers you expanded power over your article designing. The target of the business alone makes this one of the best paper administrations. On the off chance that you wish to discover high great research and theory papers reliably and at a reasonable cost, you ought to likely endeavor utilizing </p> <h2>The Appeal of Colorado College 2019-20 Application Essay </h2> <p>Before you initiate composing your school paper, you should see the article examplesA that we've recorded for you, with the goal that you may have more thought on what things to place in the school exposition you will make. Two new article choices are included, and some of the past inquiries are modified. Utilizing a statement to begin an article. Offer an exposition regarding any matter of your choice. </p> <p>You'll watch a comparative structure in a few of the expositions. You may see school exposition formats on the web that offer rules about how to structure your article and what comments in every individual passage. You may likewise locate a lot of effective example papers on the web. These seven example papers react to a wide assortment of provocative questions.</p> <p>Try to recall you may consistently change your article theme in the event that you choose you have not picked the perfect one for the exposition. An article is the way numerous passages. Also, account papers are the most every now and again made articles, which in like manner recount to a story. Step by step instructions to create a three section conclusion paper. </p> <p>If you will incorporate subtleties that may legitimately hit the prerequisites of the school, at that point it is easy to get the approvalA that you ought to be acknowledged for enlistment. Practically all of sites have for instance set up an absolutely free grant data administration with College application layouts that could assist you with getting the money that you requirement for school. Discover how to build up an objective ACT score or SAT score subject to the schools you wish to apply to. Numerous universities have extra enhancements you have to finish. </p> <p>For the time b eing, focus on the principal part of the sentence plan your own special three-and-a-half week program and conceptualize various interests of yours that you're exceptionally energetic about, haven't had the chance to investigate, or are somewhat particular or inventive and would make a charming subject to expound on. On the off chance that you have inquiries in transit, make a point to append with us. Every now and then, the best strategy to learn and see new data is by method for seeing and understanding work which is now finished. Subsequent to finding our site, you will no longer should trouble loved ones with these sorts of solicitations. </p> <p>Map out what you're probably going to compose by delivering a layout. In view of what you let us know, we'll send data to assist you with overcoming the application practice. In such circumstances, the format may search for data having to do with the segment aspects. It's great way to deal with apply with the application form at and offers huge amounts of data. </p> <h2> The Lost Secret of Colorado College 2019-20 Application Essay</h2> <p>If you wish to make a school exposition which works, you should give significance on the substance which you will offer the confirmations official of your expected college with. The length of your paper isn't what colleges begin searching for. A few foundations demand an exposition about an understudy's decision of a college or vocation. </p> <p>In this occurrence, it tends to be prudent to take the sincere technique and make an anecdote about something already that made you essentially attracted to give your school a very long time at Colorado College. Each second, no matter what, I was the sole young lady. It isn't constantly about what you're ready to get from the school. Maybe right currently you're attempting to enter the school that you long for. </p> <h2>Colorado College 2019-20 Application Essay - Overview </h2> <p>Again, it's essential to know that as far as possible here is 500 words. They stress they will think of something that is as of now done or isn't imaginative enough. Along these lines, there's no should be worried about somebody mentioning a discount. Set aside some effort to fathom the inquiry being asked.</p> <h2>New Step by Step Roadmap for Colorado College 2019-20 Application Essay </h2> <p>Navigating through an effectively multifaceted school ap plication method can be. Then, you may considervisiting Colorado College's campusto investigate the grounds and discover some motivation. In case you're considering going to Delta College, be sure to inquire here regularly for more data. Work with your understudies to help them with this significant piece of their application.</p> <p>Art enhancements will be contained in an understudy's application for thought as a segment of our all encompassing survey practice. Alongside just science, I'm attracted to State University for various components. In this manner, State University isn't just the perfect area for me, it is the sole area for me. On its developing social and ethnic decent variety, it is turning into an ace at making a specialty for each understudy. </p>

Wednesday, June 10, 2020

Business Essays - nCipher Management Customer - Free Essay Example

nCipher Management Customer 1 Introduction 1.1 Background nCipher is a well recognised and respected leader in providing encryption and key management solutions to public and private enterprises and institutions world wide. nCipher help the customers à ¢Ã¢â€š ¬Ã¢â‚¬Å" many of whom are among the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s most security conscious organisations à ¢Ã¢â€š ¬Ã¢â‚¬Å" to protect and secure their most sensitive information so as to achieve regulatory compliance, manage risk and stave off increasingly sophisticated attacks and threats. In so doing nCipher delivers the level of à ¢Ã¢â€š ¬Ã…“next generation controlà ¢Ã¢â€š ¬Ã‚  for data protection that is essential in the modern world. nCipherà ¢Ã¢â€š ¬Ã¢â€ž ¢s customers range from the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s top three pharmaceutical companies, four out of five of the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s largest energy companies, more than half of the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s ten major aerospace and defence companies as well as nine out of ten of the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s largest banks. nCipher remains focused on further enhancing the performance and ease of deployment of key Authority, based on an increasing knowledge base of customer usage patterns and deployment scenarios. In addition nCipher are working hard to extend the range of third party products and system platforms that can be managed by key Authority. nCipher believe that these and other investments will position key Authority as one of the most comprehensive general purpose key management solutions on the market. 1.2 Companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s objectives and Operations nCipher remains concentrated on the application of cryptography to the real-world problems of identifying people and protecting their data, their business and the transactions, which occur between them. It operates and sells security products through a comprehensive network in the UK, Europe, Asia-Pacific Rim and the US. nCipher was named as a leader in the database encryption market by Forrester Research in its report entitled à ¢Ã¢â€š ¬Ã…“The Forrester Wave: Database Encryption Solutions, Q3, 2005à ¢Ã¢â€š ¬Ã‚ . Identity Management of nCipher is the user management and provision enables clients to automate activities associated with user systems and digital identities, credentials and entitlements. Data protection suite gives security professionals the ability to secure information at the application, database, file or document level, providing defence in depth across multiple locations. Enterprise Key Management is nCipher delivers this to drive lower operational co sts and increased accountability by unifying and automating this critical aspect of security management. Cryptographic hardware platforms allow organizations to go beyond software based security techniques to secure encryption and signing keys, protect sensitive application code, prove the authenticity of documents and accelerate SSL operations. Symptoms, Problems and Issues 2005 witnessed a high increase in demand of data protection products and services. Several companies, including ChoicePoint, LexisNexis and Time Warner, announced their requirement for enhanced data protection. Due to Data Protection Act 1998 and the increasingly competitive market of on-line services, the industry of data protection will keep the emerging trend for years. As seen above, the operations of the company can serve the requirements of the market, ensuring the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s profitability. Mission of current nCipher The Board believes that the prospects for the core business of the Group in high end encryption hardware remain strong and continue to provide a solid foundation for future growth. The acquisition of the NeoScale product line strengthens the position in the rapidly evolving encryption market and gives us enhanced access to the storage security market. This, together with the emerging position in enterprise key management as well as now successfully established professional services team, is expected to deliver solid growth during 2008 and provide a stable platform for achieving the longer term aims. 1.3 nCipher classify as SME The definition of an SME used by the South West Ventures Fund is a business or company which has fewer than 250 employees and either an annual turnover not exceeding  £24 million or an annual balance sheet total not exceeding  £16 million; moreover 25% or more of the capital or the voting rights are not owned by one enterprise, or jointly by several enterprises falling outside this definition of an SME. nCipher was founded in Cambridge, UK, by Alex Dr. Nicko van Someren. Currently average Number of Employees (exc. directors) 2007 of nCipher is 193, and currently revenue of nCipher in 2007 increased by 14.8% to 24.2 m compared with 21.1 m last year. This has been achieved despite the impact of the weaker US dollar on nCipher revenue. At constant currency rates revenues would have increased by 20%. As part of a planned succession, nCipher co-founders Alex and Dr Nicko van Someren both stepped down from the Board on 31 December 2007, having retired from their resp ective positions as Chief Executive Officer and Chief Technology Officer. The Board would like to pay tribute to the major contribution that both Alex and Nicko have made to the successful development of the Group over the past 11 years. Impartment Events On 18 November 2005, the company completed the acquisition of preference shares of Abridean (US) Inc, representing a 61.3% voting interest. It will help nCipher deliver a broader portfolio of security solutions to customers. Following the end of 2005, the company received an Offer for the entire Ordinary share capital of nCipher at 300 pence per Ordinary share from SafeNet, Inc. The Board unanimously recommended this Offer. The offer would be made in 2006. The definition of an SME used by the South West Ventures Fund is a business or company which has fewer than 250 employees and either an annual turnover not exceeding  £24 million or an annual balance sheet total not exceeding  £16 million; moreover 25% or more of the capital or the voting rights are not owned by one enterprise, or jointly by several enterprises falling outside this definition of an SME. 2 Strategies 2.1 Market environment 2007 saw many high profile organisations suffer the fall out from unintentional loss or disclosure of confidential personal data. A major US retail chain reported the largest single loss of consumer data with some 45.6m credit and debit card records stolen from its payment processing and data storage systems, and the UK government revealed the loss of 25m child benefit records by HMRC, to name but two examples. Many of these customers have long embraced the power of cryptography and encryption, which they view as a strategic technology. Driven by compliance with privacy legislation, many newly regulated markets such as traditional retail, online merchants, healthcare and education present substantial new opportunities for nCipher. During the early development of nCipher, it followed the pattern of the wheel of retailing nCipher delivered the industrys first secure cryptographic accelerator nCipher completed IPO and was listed on the London Stock Exchange. nCipherà ¢ â‚ ¬Ã¢â€ž ¢s key management solutions now provide a unifying force to encryption policies and deliver a tangible return on investment by automating what would otherwise represent an unacceptable burden of manual processes. The inherent flexibility of nCipherà ¢Ã¢â€š ¬Ã¢â€ž ¢s key management architecture enables it to tightly integrate with the embedded encryption functionality found in a host of third party products. By working closely with their technology partners nCipher assure the customers that as their needs evolve and as compliance requirements mature nCipherà ¢Ã¢â€š ¬Ã¢â€ž ¢s key management products will help address their continuing deployment challenges. nCipher continuously invests in the evolution of its product portfolio to ensure that the highest levels of compatibility and technical standards are maintained. As previously announced, nCipher will continue to increase the investment in research and development. 2.2 Market orientation The mission-critical role that nCipherà ¢Ã¢â€š ¬Ã¢â€ž ¢s products play for many of customers requires us to provide a high quality, à ¢Ã¢â€š ¬Ã…“round the clockà ¢Ã¢â€š ¬Ã‚  global support and maintenance service. As the Groupà ¢Ã¢â€š ¬Ã¢â€ž ¢ s product portfolio has expanded to include more complex software-oriented solutions, the opportunity has also arisen to provide a range of configuration, customisation, implementation and contract development services. In the past, nCipher has delivered professional services through a number of partnerships around the world with organisations that are specialists within their respective fields. nCipher have recently established an in-house professional services capability to supplement these external resources and to provide technical services for which nCipher is uniquely qualified. nCipher expect this part of business to continue to grow and become a valuable contributor to revenue in due course. The marketing theories will be used in this essay include: the wheel of retailing, the big middle theory, product lifecycle, retail lifecycle, targeting, segmenting and positioning, and other branding-related theories. This report will be concentrate on few main areas including: Retail change, product and retail lifecycle, positioning and other branding-related issues. It attempts to answer the following questions: What factors made Gap success, How Gap evolved from a small company to a multi-national retailing institution, and What caused Gapà ¢Ã¢â€š ¬Ã¢â€ž ¢s fail? With the increased globalisation affect and the improvement of peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s living standards. The fasting changing fashion market make the cloth industry life cycle become much shorter. Products quickly enter into the decline stage after their introduction Therefore, it is suggested that companies in this highly competitive industries with relatively short product life cycle can be revitalised only by product differentiatio n and market segmentation, these are the main challenges that nCipher faces up to. (Value based, 2007) nChipher has been criticised for its fail to keep à ¢Ã¢â€š ¬Ã‹Å"in contactà ¢Ã¢â€š ¬Ã¢â€ž ¢ with fashion trends and other innovative competitors, this has resulted in fail to retain or acquire customers. (Newman, 2003) nCipher is a world leader in IT security, specialising in data encryption, helping to protect critical enterprise data for customers who are among the worlds most security-conscious organisations. By delivering solutions in the fields of credential management, data protection, enterprise key management and cryptographic hardware, nCipher enables businesses to control who can access sensitive data, to protect that data whether in transit or at rest, and to achieve compliance with the growing number of legaland privacy-driven regulations. As currently research (e.g., Liu 2005; Verhees and Meulenberg 2004) shown, compared with larger firms, SMEs t end to be more reluctant to adopt a marketing approach mainly because of a lack of resources and skills. In particular, since SMEs usually lack marketing specialists and their owners managers are usually the sole decision makers, the choice to adopt a marketing approach relies on what they think marketing is and their expectancies about the consequences of the adoption of such an approach in their organizations. Probably a more comprehensive and precise way to analyse the nCipherà ¢Ã¢â€š ¬Ã¢â€ž ¢s current issue is by examining the à ¢Ã¢â€š ¬Ã…“Big Middleà ¢Ã¢â€š ¬Ã‚  theory. The Big Middle theory, shows below, is defined as the market space in which the largest retailers compete in the long run, because there is where the largest number of potential customers reside. (Levy, 2005) According to this concept, a retailer exists in one of the four segments: Innovative, Low-Price, Big Middle and In-Trouble. Retailers tend to start within either Innovative or Low-Price segments . The Innovative ones target at quality-conscious market, in which they provide premium products and services, such as Dixon. The Low-Price retailers, such as PC world, target at price-conscious market, in which they provide economical and à ¢Ã¢â€š ¬Ã…“Value-for-moneyà ¢Ã¢â€š ¬Ã‚  products and services. 2.3 Market segmentation Primary reporting format à ¢Ã¢â€š ¬Ã¢â‚¬Å" business segments The Group operates in a single reportable business segment: the development and resale of internet security products, services and technologies. Secondary reporting format à ¢Ã¢â€š ¬Ã¢â‚¬Å" geographical segments For management purposes, the Group is currently organised into three geographical areas à ¢Ã¢â€š ¬Ã¢â‚¬Å" Asia; Europe, Middle East and Africa; and North and South America. These geographical segments are the basis on which the Group reports its primary segment information. Goodwill has been allocated to the single business segment of the Group. The Group tests goodwill annually for impairment or more frequently if there are indications that goodwill might be impaired. The Group prepares cash flow forecasts derived from the most recent financial budgets approved by management for the next five years and extrapolates cash flows for the following seven years based on an estimated growth rate of 9%. The Directors consider that this rate does not exceed the average long term growth rate for the relevant markets. The Group operates in a single reportable business segment: the development and resale of internet security products, services and technologies. However, for internal management reporting purposes, revenue and cost of sales are split between products and services. Accordingly, turnover and gross profit are reported below (see analysis by type) as if the Group has two classes of business. Below gross profit there is no split between products and services for internal reporting purposes, and accordingly no further analysis is disclosed. For management purposes, the Group is currently organised into three geographical areas à ¢Ã¢â€š ¬Ã¢â‚¬Å" Asia; Europe, Middle East and Africa; and North and South America.These geographical segments are the basis on which the Group reports its primary segment information. The following table provides an analysis of the Groupà ƒ ¢Ã¢â€š ¬Ã¢â€ž ¢s revenue and result by geographical region, irrespective of the origin of the goods/services. Marketing as an essential ingredient in strategic planning, indeed the 4Ps concept, as first envisaged by McCarthy (1960), was intended to serve as a à ¢Ã¢â€š ¬Ã…“convenience descriptionà ¢Ã¢â€š ¬Ã‚  of the total marketing activity. Marketing needs to be considered, also, from the corporate level (Assael, 1985). Frantz (1978) suggests a capsule description of the small business marketing strategy development process, namely appreciation of small businesses limitations; identification of target market(s); and development of a marketing mix. He further proposes that small firms should adopt the overall marketing orientation, use low cost marketing research methods, and utilize personal selling activities to market their products. nCipherà ¢Ã¢â€š ¬Ã¢â€ž ¢s business strategy remains unchanged: to exploit its strong reputation and market share in the encryption hard ware market (clearly underlined by the OFTà ¢Ã¢â€š ¬Ã¢â€ž ¢s earlier ruling) to develop a portfolio of complete solutions for enterprise data protection requirements, encompassing management of the identity of authorised data users and protection of the sensitive data itself, whilst in transit and at rest. A report from Forrester Research, Inc2. Highlights the need for companies to make it a priority to protect data, no matter where it may reside. Business and security pressures are forcing the industry to adopt a more à ¢Ã¢â€š ¬Ã…“data-centricà ¢Ã¢â€š ¬Ã‚  approach in which information classification and encryption become central components of IT security. The market orientation characterized by Narver and Slater (1990) consists of a customer orientation, competitor orientation, inter functional coordination, long-term horizon and profit emphasis. The key to achieving organizational goals is to be more effective than competitors in integrating marketing activities towar ds determining and satisfy the needs and wants of target markets. The management team identified two long-term goals for nCipher; profitability and high growth. The marked increase in profits this year has clearly demonstrated the commitment to the first of these priorities. Achieving high growth demands that the team aggressively pursue potential opportunities, whether through organic growth or through acquisitions and joint ventures in closely aligned markets and technologies. The nCipher Board believes that good growth opportunities exist within the markets in which nCipher operates and the Board intends to work towards maximizing shareholder value in nCipher by focusing on additional growth opportunities and driving further operational improvements in the business. nCipherà ¢Ã¢â€š ¬Ã¢â€ž ¢s strategy remains focused on expanding from the current business of selling cryptographic key management products, towards broader solutions that protect critical enterprise data. Th e team believe that with this strategy nCipher is well-positioned to exploit a number of high-growth market developments within the broad IT security arena and this gives the Board confidence in the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s future as an independent entity. 2.4 nCipher Strategy Since its founding in 1996, nCipher has focused exclusively on enabling its customers to address the challenges associated with deploying encryption and other security technologies based on cryptography. Through nCipher extensive engagements with some of the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s most security conscious organisations in the banking and government sectors, nCipher has established an enviable reputation and valuable core expertise. This positions the Company well to respond to a rapidly evolving market and to build on its leadership position as an enabling force within the industry. nCipherà ¢Ã¢â€š ¬Ã¢â€ž ¢s strategy remains unchanged. The company management team are exploiting the position as globally respected experts in the deployment and use of encryption to protect critical enterprise data. nCipher offer an increasingly broad range of solutions to control who can access sensitive data, to protect that data whether in transit or at rest, and to achieve compliance with the growing number of legal-and privacy-driven regulations. As previously announced, during the first half of 2007 nCipher have taken steps to increase investment in Research and Development still further, and the impact of this will begin to be felt in the second half of the year. Such investment is intended to enable us to develop new solutions to meet customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ requirements for credential management and data protection, whilst continuing to evolve existing products for enterprise key management and cryptographic hardware still further. nCipher continuously invests in the evolution of its product portfolio to ensure that the highest levels of compatibility and technical standards are maintained. nCipher products undergoing validation for Common Criteria security approval nCipherà ¢Ã¢â€š ¬Ã¢â€ž ¢s family of industry-leading nShieldà ¢Ã¢â‚¬Å¾Ã‚ ¢ HSMs has begun the process of Common Criteria evaluation. nCipher keyAuthority gains integration support for I BM System i (AS/400) Taking advantage of encryption has always been a particular challenge on platforms such as System I where there has been a reliance on manual techniques for the management of cryptographic keys. Professional services The mission-critical role that nCipherà ¢Ã¢â€š ¬Ã¢â€ž ¢s products play for many of the customers requires us to provide a high quality, à ¢Ã¢â€š ¬Ã‹Å"round the clockà ¢Ã¢â€š ¬Ã¢â€ž ¢, global support and maintenance service. As the Companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s product portfolio has expanded to include more complex software-oriented solutions there has been a growing opportunity to provide a range of configuration, customisation, and contract development services. Geographic focus On a geographic basis, nCipher are investing in carefully targeted expansion on a global scale. In North America nCipher are focused on strategic growth initiatives, including expanding the sales presence, leveraging the former NeoScale channels as well as existing partnerships and other business development opportunities. nCipherà ¢Ã¢â€š ¬Ã¢â€ž ¢s keyAuthority product delivers automated, scalable and highly available key management services for encryption and other cryptographic functions across the enterprise. nCipherà ¢Ã¢â€š ¬Ã¢â€ž ¢s enterprise key management solution addresses some of the fundamental deployment challenges that arise as organisations seek to protect sensitive information as it is stored and processed. nCipherà ¢Ã¢â€š ¬Ã¢â€ž ¢s keyAuthority replaces error prone manual key management processes, reducing cost, complexity and therefore risk. nCipher now consider that the global commercial opportunity directly related to the Groupà ¢Ã¢â€š ¬Ã¢â€ž ¢s experti se and technologies is both more substantial and growing more rapidly than has previously been predicted, nCipher have, therefore, set ourselves the target to double sales over the next three years and are making significant additional investment this year to improve all aspects of business. nCipher will invest only in the right mix of products and services -those with the highest potential return on investment and will have the sales and marketing structure and skills in place to maximise sales. 3. Strengths and Weaknesses 3.1 Strengths 3.2Weaknesses SMEs have unique characteristics that differentiate them from conventional marketing in large organisations (e.g. Carson, 1990). These characteristics may be determined by the inherent characteristics and behaviours of entrepreneur or owner/manager; and they may be determined by the inherent size and stage of development of the enterprise. Such limitations can be summarized as: limited resources (such as finance, time, and marketing knowledge); lack of specialist expertise (owner-managers tend to be generalists rather than specialists); and limited impact in the marketplace. The stages/growth model suggests that any model of small firm marketing must take into account the stage of development of the business. (Carson, 1985; Tyebjee et al., 1983) This provides a useful framework, and also a starting point, for further analysis. However, there are two major assumptions for the stages/growth model: a necessary change in the business and marketing practices of the owner or the enter prise to enable the progression of the business from one stage to the next; and the awareness, aptitude and ability of the owner manager to deal with the different problems encountered at each of the stages. The major contribution of the management function approach is the acknowledgement of marketing as both an important function and an essential concept in small firm growth and survival. However, putting marketing solely as a business function is criticised vigorously by Baker (1985a) and King (1985). Moreover, owner-managers simplify and misconceive marketing as the 4Ps only (Carson, 1993). This may be due to the difficulties in understanding and implementing marketing (Baker and Hart, 1989). According to some researchers (King, 1985; Scase and Goffee, 1980), managers, including owner managers, do not perceive marketing as a means of solving their everyday business problem. Ames (1970) and Brooksbank et al. (1992b) Market risk The Group and Companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s activities expose it primarily to the financial risks of exchange rates but comments are also made below on interest rate management. The Groupà ¢Ã¢â€š ¬Ã¢â€ž ¢s exposure, primarily based on US dollars, comes from its US based subsidiary and also an element of trading in US dollars in the Asia Pacific region. As currently research (e.g., Liu 2005; Verhees and Meulenberg 2004) shown, compared with larger firms, SMEs tend to be more reluctant to adopt a marketing approach mainly because of a lack of resources and skills. In particular, since SMEs usually lack marketing specialists and their owners managers are usually the sole decision makers, the choice to adopt a marketing approach relies on what they think marketing is and their expectancies about the consequences of the adoption of such an approach in their organizations. 4. Recommendation Due to the limitations which are mentioned before, the network working approach can help SMEs to solve those kind problems. Networking occurs as a natural and inherent entrepreneurial activity. An SME owner-managers personal contact network will be represented by people who can help the entrepreneur in arriving at decisions for the wellbeing of the enterprise. The network approach and various theoretical concepts related to it have sometimes been referred to as an emerging, postmodern paradigm in inter organizational exchange and industrial marketing research (cf. Cova, 1994; Johanson and Mattsson, 1994). Network theory differs considerably from traditional North-American marketing theory originally based on microeconomics and consumer marketing research. The empirical study highlighted that there is considerably more communication between the SME owner/manager and his/her competitors than is widely reported in the literature. Owner/managers may communicate with competing firms and often are quite supportive of each other. Indeed, many owner/managers claimed to know their competitors personally, and would have no hesitation in contacting them for help or advice.