The Social Marketing Project in Bangladesh

 Problem Statement: As part of the universe ascendence condition program in Bangladesh, PSI introduced two products -Raja condoms and Maya cautionary pills. unalike traditional commercializeing, PSI was involved in social market. everyplace the time the gross sales of Raja increased staggeringly and we were productive in grabbing a major part of market sell in Bangladesh. plainly in matter of Maya the sales started declining later on a period. Even though we were merchandising Maya at a cheaper price, the competitors with higher price became successful in the market. The profit bank earned by retailers and wholesalers was very inwrought depression for Maya compared to similar products in the market so they did not promote sales of the product. introductory when Maya was introduced, it was a successful in terms of sales. But as time passed, people lusty various bad notions close the pill. They associated the pill with birth cut back, considered it as an inferi or drug beca office of its low price & antiophthalmic factor; the side effects caused by out-of-door factors were also relate to it. Even the doctors advised not to use Maya because they thought it to train side effects. Objective: Our main nonsubjective was to control the population explosion in less developed countries through scattering of family planning information and product.

We were concentrating on the reduction of population in Bangladesh via two products- Raja condoms and Maya contraceptive pills. But over a period of time the sale of Maya got declined. So our sub objective lens is to improve the sale of Maya with the help of naked as ! a jaybird marketing strategies and thus improve the population control activities in Bangladesh. Comparison between Maya and Raja:The same marketing outline was used to promote Raja and Maya. But in that location were more or less factors which made these products distinct in nature. One was seen as an over the counter consumer product go the other was a the right way drug. In case of Raja the target consumers were men. And the products were readily getable in whole the shops. So...If you want to get a integral essay, order it on our website: OrderCustomPaper.com

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