Serving Customers in Global Markets Essay Example | Topics and Well Written Essays - 1500 words

Serving Customers in Global Markets - Essay Example Why: Apple Inc took home repeat Brand of the Year distinctions in three categories—Tablet, Computer and Mobile Phone in 2013. Apple scored strong points for all elements of Brand Equity namely Quality, Familiarity and Purchase Consideration. In the world of tablets, Apple’s iPad series which expanded its offerings in 2012 with the iPad mini and it received the Tablet Brand of the Year award for second consecutive year. The Apple has a more than 100 products under its brand. Purpose: The reason for going into 1 Crossgates Mall Road Albany, NY 12203 is to evaluate the service levels which are offered by the staff present in the store. This is important since it affects the customer satisfaction with respect to product and pricing offered to them. Location: The location was chosen since it was reputed of being the best place to test-drive and explore Apple products. Under one place one can easily find every product of Apple including one of the most knowledgeable Apple people. Choice of Provider: The main reason for choosing Apple Inc. is that the company is world renowned for its top quality products meeting the customer expectation. Apple came out with innovative products like Tablet, iPad, iPhone etc. which revolutionized the mobile industry. Again it is known for good customer service. Expectation: My expectation is that the shop should have all the recent products released by Apple available along with good customer service support staff that should be knowledgeable at resolving my issue and a pleasant atmosphere. Segmentation- Segmentation of the market is very important as it is the key process of capturing the market share and launching the product. When a particular product is been developed by any company it need to find out which segment of customers can utilize that particular product. Apple came up with the i-phone with all the latest technologies in build in, it had kept the price of the product high and segmented it in the