Final Group Project Outline

Final Group externalise OutlineFinal Group Project Outline Overview Working in groups of no more than four (4) students initially, your task is to research any industry and tell apart the top 3-5 competitors in that field. You should compare their selling strategies and how they relate to from each matchless other. Your team will prepare a report and a class presentation that describes the key aspects of the companies and the industry in which they operate. You are indispensable to work in teams of four (4) however a group may fire a team member if all are in organization that the firing is warranted. That team member must then join a nonher team. Students who work individually will receive a lowered say for the bemuse unless individual work is approved by Professor in advance.Format of Paper 1. 10-12 typed pages, double-spaced in Times New Roman 12 gunpoint font. 1 margins on all sides2. Visual materials do not count as a part of the 10-12 pages3. Use the most current in formation ready(prenominal)4. Late or handwritten papers will not be accepted. Papers will be accepted before the deadline.5. Use the MLA Style of certification throughout.6. An electronic copy (MS Word) of your paper must be submitted in addition to hard copy.Writing Advice Plagiarism will result in a grade of zero for the stray and possible disciplinary action. There is no need to restate the questions above just answer them3. Dont describe each of their crossways mention product lines major categories.4. Dont editorialize. Back up everything with facts. Your opinion, while very important to me, is not appropriate in this type of writing assignment.5. Dont assume that most people inhabit or as everyone knows Be explicit and cite your sources.6. Avoid a conversational tone. Write as if you are submitting the paper for review in a magazine or journal.7. Avoid the use of the first person. (I, me, we, us, etc.)8. Do not hand in photocopied content. Your words are most impor tant.9. Cite appropriately or you will be penalized.10. Use page numbers11. Pay attention to formatting in all drafts font size, typeface, bold, etc. Make it uniform.12. Use bullets where undeniable use tables when presenting numerical or comparative data13. Use section headings as shown in the outline above.14. Be mindful of words like dominate, win, conquer, etc.15. Do not get too granular talk about the ships company and its strategy, not the warrantees on dishwashers, etc. This is an analysis of a company, not a product or product line.The structure of your paper should explicitly follow the outline belowOutline I. Executive summary (1 page)To be written prevail it should include parts of each of the sections below.II. The Industry (1-2 pages) Briefly describe the industry in which the company operates. Who are the main competitors? What is the current state of the industry? Is this company a top player in the marketplace? If so, how do they differentiate themselves?III. The Companies (4-6 pages)Company 1Address each of the four Ps (Price, Product, Place, and Promotion) Briefly describe their major product/service lines but do not describe individual products unless they only have one or two of them. What is their competitive merchandise strategy? What is the overall image of the company in your opinion? How does this fir with the image they are trying to project? Global/international marketing issues -are at that place any? What do they do overseas? Other are there any other important facts that should be mentioned? Company 2Address each of the four Ps (Price, Product, Place, and Promotion) Briefly describe their major product/service lines but do not describe individual products unless they only have one or two of them. What is their competitive marketing strategy? What is the overall image of the company in your opinion? How does this fir with the image they are trying to project? Global/international marketing issues -are there any? What d o they do overseas? Other are there any other important facts that should be mentioned?IV. Social Responsibility (1-2 pages) Describe the companys social responsibility program or policy if they have one. Are there any significant current or past ethical issues as it relates to marketing? Is this firm both socially responsible and ethical in your opinion? Why or why not?V. Conclusion Richard Hyland 2009 Final Group Project 1-5-10