Saturday, June 8, 2019
Stirling Sports Essay Example for Free
Stirling Sports EssayStirling Sports opened their first Store on Dominion driveway in Auckland in 1964. The first Stirling Sports franchises were awarded in 1983 after Stirling Sports had invested almost 20 years in developing the best sports retail stores in New Zealand. Stirling Sports Dunedins mission statements asserts, The Dunedin community speaks positively about their Stirling Sport experience. Their logo is We love our sport, an apt summary of the passion held by heed and faculty for their products, service and the specialist knowledge they provide. Stirling Sports is the one of the New Zealand leading retailers of sporting goods. Stirling Sports has a huge range of sports clothing and mens and womens situation, supporter gear and more. In 2004, Russell and fulfill became aware of an opportunity to purchase the Stirling Sports Dunedin area franchise and made the decision to buy within a week. Since they originated from the Otago region, this was an opportunity to com e home. After whatever negotiation they successfully acquired the franchise and began to determine how best to manage the two operations.After some deliberation, thedecision was made that Sue would move to Dunedin and manage that store, spell Russell continued to manage the Kapiti store. Russell and Sue decided to buy the franchise with the existing staff at the Dunedin store. The store had to become profitable, so smorgasbords needed to be made. However, the change in structure and process did not suit everyone and staff left. Previously, the store had been managed from Auckland, so some having the manager on-site was very different from the previous management style.Stirling Sports adopts marketing strategies based on the seasonal nature ofvarious sports, student population migration during semester and holiday periods, public holidays and festive seasons Christmas is one of the high-riskgest financial periods with equipment, clothing and shoes being in demand for Christmas gi fts. In-store specials, glossy flyers, and newspaper and radio advertising are all useful means of marketing their products to all of their customer segments. The shew/April period is the second-largest cash-flow period with the beginning of winter sports, such as rugby, soccer, netball, volleyball and basketball, traditionally boosting gross revenue.September/October is also a peak period, with the focus particularly on fitness and getting back into shape after the ravages of winter lifestyle choices. Sports such as cricket, tennis and softball also begin which may bring the purchase of new equipment, uniforms and speciality footwear. Many sports are now played all year round, which is beneficial in maintaining an acceptable level of monthly sales in addition to seasonal cash-flow peaks.RETRIEVED FROM HTTP//STIRLINGSPORTS. CO. NZ Rebel Sport is a well known brand name throughout New Zealand and Australia.Until 2006, Rebel had no big-box sports competitor, command prompt the use of the well-known slogan No ones got more sports gear. However, Lane Walker Rudkin, owners of sports franchise Stirling Sports, have announced plans to launch several large format stores across the country, beginning with a store in Christchurch, which opened in mid-2006. This followed the collapse of a deal between Briscoe Group and LWR a year earlier, which would have seen Briscoe buyout the Stirling franchise. Since Stirlings big box launch, Rebel has dropped their original slogan, which has been replaced with Lets Play, backed by a newmarketing campaign which targets a wider audience from the traditional club-orientated team sport audience.The smart set is also continuing their aggressive expansion programme, launching several smaller-format stores such as Napier and Taupo to allow branches to reach further into provincial areas. Briscoe Group. (n. d. ). Retrieved March 15, 2014 from http//en. wikipedia. org/wiki/Briscoe_Group The latest retail customer satisfaction report for New Zealand from research organisation Roy Morgan Research reveals that Rebel Sport has emerged as thesports store with the highest shareage of satisfied customers.Rebel came in at at 82. 0 percent for the 12 months to December 2009 (up 4. 4 percent points from the 12 months to December 08). Stirling Sports was third with 77. 5 percent (down 2. 9 percent from the same period). The category as a whole has performed below the average for all non-food stores. It seems all sports stores need to close the gap in improving their levels of satisfaction. Sports Link. uncontaminating Goods Outdoor Retailing. (May 17, 2010). Retrieved from http//www. mysportslink. net/rebel-sport-leads-the-way-cms-837.